Why Shy Exists?

The Beginning:

If you've been following me, you know I'm obsessed with perfumes.

I had forty bottles of perfume. None of them felt like me.

Too strong. Too generic. Too... something.

So I thought: What if I just made my own?

Then immediately I thought:
That's crazy. You're a content creator, not a perfumer.

But the idea wouldn't leave me alone.

The Name:

People always ask about "Shy."

The irony isn't lost on me - I film myself every day, share my life with thousands of people.

But I've always been shy about the things that actually matter.

• Shy about starting projects I wasn't sure I'd nail.

• Shy about taking risks that might fail publicly.

• Shy about building something real, not just digital.

This brand is named after that feeling, the one right before you take the leap.

The moment when everything in you says don't, but you do it anyway.

The Creation:

I spent months learning about perfumes.

Late nights after my daughter went to bed, reaching out to perfumers, testing sample after sample.

Soleil took seventeen tries.

I wanted something fresh and warm – the scent of confidence in sweatpants. Citrus, lavender, vanilla.

Your "you but better" fragrance.

Lune took twenty-three. I wanted bold and magnetic - the scent that makes people ask, "What are you wearing?"

Amber, woods, that perfect fresh edge.

When I finally held the finished bottles, I cried. Not because they were perfect, but because I actually did it.

The Moments Of Doubt:

The night before launch, I sat on my bedroom floor at 3 AM, staring at boxes of perfume, thinking: What have I done?

A Voice inside of my head said:

“Go for it Shaina. I'm proud of you for just trying.”

Not for succeeding. For trying.

That's what Shy is really about.

• Not perfection.

• Not having all the answers.

Just taking the leap.

The Whole Point:

I don't know where this goes.

Maybe Shy becomes something big.
Maybe it stays small and special.
Maybe we will expand it to more products.

But I do know this: I created something I'm proud of.

And if these fragrances make even one person feel a little more confident, a little more like themselves?

Then every late night, every doubt, every moment of fear was worth it.

TO YOU

If you're reading this, thank you for being here at the beginning.

And if you're standing at the edge of your own leap – too scared to start that thing, create that project, take that risk?

This is your sign.

Be terrified. Be unsure. Be shy about it.

But do it anyway.

With all my heart,

Shaina ✨

Last Section:

This is Just the Beginning

Right now, Shy is just two perfumes. But there's a whole more thought coming.

Good things take time and I want to build this the right way.

I'll share the entire journey on Instagram. The wins, the mistakes, all of it.

Note inside the box:

You’ve just opened something I once dreamed into existence.
And writing this still feels surreal.

Let me tell you something personal.
I wear this fragrance every single day.

It’s not just something I created.
It’s the scent that finally felt like me.

I had over forty bottles in my vanity.
None of them felt right.
So I decided to create my own.

It took months.
Dozens of formulations.
Late nights wondering if I was being unrealistic for even trying.

Then one day, I held the first finished bottle in my hands and thought: This is it.

And now, that feeling belongs to you.

I hope every time you wear it, it makes you feel like the best version of yourself.
Confident and Unapologetically yourself.

That’s why I made this.
Not just to build a brand.
Not just to sell perfume.

But to create the feeling I had been searching for all along.

Thank you for taking a chance - on something new, on me,  on this idea that’s very close to my heart.

Wear it like you mean it.

With love, Shaina ✨